The following is an analysis of the common aesthetically pleasing colors for supermarket shelves:

White
- Clean and Simple: White gives a clean, bright, and simple feeling, making the supermarket space appear more tidy and spacious. It creates a fresh and comfortable shopping environment, especially suitable for displaying various goods such as food and daily necessities, highlighting the variety of products.
- Highly Versatile: White is a classic and versatile color that coordinates well with various wall and floor colors and product packaging, avoiding conflict and easily integrating into different supermarket decoration styles.
- Modern Feel: White shelves usually have simple lines and a modern design, showcasing the professionalism and fashion sense of the supermarket, meeting the aesthetic requirements of modern consumers for shopping environments.

Gray
- Stable and Grand: Gray is a neutral color with stable and low-key characteristics, giving a sense of stability and reliability. It makes the overall supermarket atmosphere appear more professional and grand, suitable for displaying high-end goods or brands to enhance the product's grade.
- Durable and Easy to Clean: Compared to light colors, gray is relatively more dirt-resistant. Even if dust or stains are present, they are not easily noticeable, reducing cleaning frequency and difficulty for supermarket staff.
- Flexible Matching: Gray can be matched with various colors. Combining it with white adds layers and brightness, while pairing it with black highlights a sense of sophistication. It can also be combined with colorful display props or promotional signs to create rich visual effects.

Black
- High-end Texture: Black is often seen as a noble and mysterious color. Black supermarket shelves showcase a high-end and grand texture, giving a professional and refined feel. It is suitable for boutique supermarkets or high-end brand stores, helping to enhance brand image and consumer shopping experience.
- Visual Focus: Among various shelf colors, black shelves attract customer attention more easily, becoming a visual focal point to highlight displayed products, making it easier for customers to notice key recommendations or promotions.
- Strong Contrast: Black and white have a high contrast. Combining black shelves with a white background or product packaging creates a clear contrast, enhancing product display and making products more noticeable.

Wood Color
- Natural and Warm: Wood-colored shelves create a natural and warm atmosphere, giving a sense of closeness and comfort. It makes customers feel the warmth of home while shopping, especially suitable for supermarkets focusing on health, environmental protection, and quality of life, or for displaying fresh produce and organic food.
- Retro and Fashionable: Wood color itself has a retro charm. Combined with modern supermarket decoration styles, it creates a unique retro and fashionable feel, adding cultural heritage and artistic atmosphere to the supermarket, attracting consumers who pursue individuality and taste.
- Soft and Harmonious: Wood color tones are relatively soft, avoiding strong visual impact. It harmonizes with other colors, making the overall supermarket colors more coordinated and allowing customers to feel relaxed and happy while shopping.

Colorful
- Lively and Vivid: Colorful shelves add vitality and fun to the supermarket, creating a cheerful and lively shopping atmosphere. It is especially suitable for children's product areas, toy areas, or specialty product areas, attracting children and young consumers and stimulating their desire to buy.
- Clear Zoning: Using different colored shelves to divide different areas or categories helps customers find what they want quickly, improving shopping efficiency. For example, using blue shelves for toiletries and green shelves for fresh vegetables makes each area clear at a glance.
- Personalized Customization: Colorful shelves can be customized according to the supermarket's theme, brand image, or promotional activities. For example, using colors matching the festival theme during holidays or designing exclusive shelf colors for specific brands enhances brand recognition and publicity.